Meghan Markle’s latest move will see a ‘few sighs of relief around Buckingham Palace’

Meghan Markle’s latest business move with her lifestyle brand, the American Riviera Orchard, has reportedly been received with a sense of relief from Buckingham Palace. This new venture, which focuses initially on producing high-end, artisan jam, marks a shift in Markle’s public endeavors. She promoted the brand by sending out jars of the jam to her celebrity friends, signaling a new direction for her public persona and business interests.

This pivot is particularly notable as it distances Meghan from previous rumors about her writing a tell-all book about her experiences with the Royal Family. Such a book was speculated to potentially include more revelations than Prince Harry’s memoir, “Spare,” which had already stirred considerable controversy and tension between the Sussexes and the rest of the royal family. The notion that Meghan might be focusing on a lifestyle brand rather than delving into further royal revelations has been interpreted by royal experts as a positive development, potentially easing some of the strained relationships.

Prince Harry is said to have played a significant role in this decision, advising Meghan against pursuing a memoir. His input likely stems from his desire to avoid exacerbating family tensions and to protect their children, Archie and Lilibet, from the intense scrutiny that further revelations might bring. The couple’s focus seems to be shifting towards establishing themselves independently from royal drama, aiming to build a stable and positive public image.

The American Riviera Orchard brand reflects Meghan’s longstanding interest in wellness and high-quality, organic products. The jam, made from locally sourced ingredients, represents a blend of Meghan’s personal values and her business acumen. The brand is also set to expand its product line, with plans to introduce items like dog biscuits, further diversifying its offerings and appeal.

The response to Meghan’s new business venture has been mixed. Some see it as a refreshing change, a move towards something constructive and positive. It aligns with Meghan’s previous work in lifestyle blogging and her interest in sustainable living. Her former blog, The Tig, had a similar focus on lifestyle, wellness, and food, suggesting that this new venture is a natural progression for her.

From the perspective of Buckingham Palace, this shift away from potentially divisive projects like a memoir is seen as a step towards reducing friction. The palace has always been wary of the Sussexes’ media ventures, especially those that delve into personal and family matters. By moving towards a business focused on lifestyle and wellness, Meghan is arguably stepping into a less controversial space.

Moreover, this new direction could help repair Meghan and Harry’s public image, which has been marred by their public disclosures and the subsequent media frenzy. Building a successful business that reflects their personal values without courting controversy could prove to be a smart move for their long-term goals.

Meghan’s business decisions are also indicative of her desire to carve out an independent identity, distinct from her royal ties. By focusing on American Riviera Orchard, she is establishing a brand that stands on its own merits, separate from the narratives of royal life.