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Meghan Markle & Prince Harry ‘can’t monetise their drama’ as they’ve hit ‘the end of the road’, says brand strategist



The Duchess of Sussex, Meghan Markle, has provided a sneak peek into her new lifestyle brand, American Riviera Orchard, by sending jam-filled baskets to her friends. This move has sparked discussions about the potential of this venture as her next step, especially after the recent tensions with the royal family.

According to brand strategist Lucie Greene, speaking to Grazia magazine, the Sussexes may have reached a point where they can no longer monetize their drama with the royals. Greene stated, “Certainly, they can’t monetise their drama any more. I think that has reached the end of the road.”

This observation comes in the wake of Prince Harry’s memoir “Spare,” which contained revelations about alleged physical altercations with his brother Prince William and his father King Charles III’s plea to avoid further turmoil. Additionally, the Duke and Duchess of Sussex shared personal details about the royal family in their Netflix documentary “Harry & Meghan.”

As Meghan Markle explores her new business venture, industry experts are analyzing its potential as a fresh start, distancing herself from the ongoing royal controversies.

The recent revelations surrounding the British royal family have shed light on some intriguing dynamics. Notably, Prince Harry and Meghan Markle’s memoir, “Spare,” unveiled surprising details about Meghan’s initial encounter with Princess Kate and Harry’s strained relationship with his father, Prince Charles. According to an insider quoted by The Sun, the couple may have reached a point where they have exhausted their criticisms of the royal family, stating, “That period of their life is over — as there is nothing left to say.”

In a new venture, Meghan Markle recently announced the launch of American Riviera Orchard. She teased the project on Instagram, releasing a promotional video showcasing her baking, gardening, and donning a stunning black dress. Several of Meghan’s close friends have shared photos of pre-launch baskets containing branded jams surrounded by lemons, building anticipation for the upcoming venture. Among those sharing the sneak peeks is fashion designer Tracy Robbins.

These developments highlight the evolving dynamics within the royal family and Meghan Markle’s foray into entrepreneurial endeavors, capturing the public’s attention and sparking discussions about the future trajectories of the high-profile couple.

Meghan Markle, the Duchess of Sussex, is reportedly launching a new lifestyle brand called “American Riviera Orchard.” According to reports, the brand will focus on home, garden, food, and general lifestyle content, offering a range of products such as cookbooks, kitchenware, home goods, and even items like cutlery, decanters, legume-based spreads, and napkin rings.

The name “American Riviera Orchard” is said to be inspired by the couple’s residence in Montecito, California, an affluent area known as the “American Riviera.” This move comes after Meghan closed her former lifestyle website, The Tig, in 2017, shortly after she began dating Prince Harry.

While the details of the brand’s offerings are still emerging, it appears to be a venture that allows Meghan to monetize her interests and expertise in the lifestyle and wellness space. Brand strategists suggest that this could be a way for the couple to generate income beyond their public personas and personal narratives.

The memoir “Spare” by Prince Harry has sparked significant interest and revealed several notable details. Firstly, prior to her role in the TV series “Suits,” Meghan Markle maintained a lifestyle blog where she shared travel, food, and fashion recommendations, showcasing her passion for curating lifestyle content. Additionally, reports indicate that the Duchess of Sussex is set to launch a new series focused on cooking, gardening, and friendship, further expanding her ventures into the lifestyle domain.

Moreover, the book discloses that Meghan and Harry have secured two untitled non-fiction projects in production, though specific details remain undisclosed. These projects are part of the “creative partnership” their company, Archewell Productions, established with the streaming platform Netflix in 2020.

While some individuals may express skepticism towards Meghan’s brand, brand strategist Lucie Greene suggests that her lifestyle-focused endeavors are a strategic move, aligning with her previous efforts in positioning herself as a lifestyle curator.

Meghan Markle has launched a new Instagram brand called American Riviera Orchard. Industry sources indicate that the site will focus on home, food, garden, and lifestyle products and content.

According to reports, American Riviera Orchard is a lifestyle and cooking brand that will coincide with the launch of a new cookery show for Netflix. The business is expected to involve Meghan making and selling products such as jams, as well as potentially a book and blog in the future.

The first Netflix series will explore “the joys of cooking, gardening, entertaining, and friendship” from Meghan’s perspective. A second series is planned that will follow Meghan and Prince Harry’s love of professional polo, primarily filmed at the US Open Polo Championship in Florida.

This new venture appears to be a multimedia lifestyle brand spanning social media, streaming shows, physical products, and potentially books – all focused on Meghan’s interests in food, home, and upscale living.

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